Soft2bet investigation, a premier European iGaming market B2B turnkey solutions provider, has released its 2024 investigation report. This in-depth report details the company’s financial trajectory, industry increase, and new product introductions. Of particular note is the stellar growth within the casino and sportsbook divisions, with EBITDA up 100% and consolidated group revenues doubling, as well as impressive progression into regulated markets across Europe and further afield.
Widening Outwards In Europe And Outside
Soft2Bet strengthened its position in the market in 2024 by acquiring important licenses and establishing strategic partnerships. Here’s how these developments break down regionally:
- Ontario/Mexico: B2C licenses obtained; direct consumer access
- Sweden: Three new B2C licenses to strengthen its Scandinavian footing.
- Greece and Romania: Acquired B2B licenses ჩვენ; this enables the company to provide its services to other businesses.
- United States: Continued to make in-roads towards entry into the US market, with a key development in New Jersey this quarter as part of a wider strategy to penetrate North America’s expanding iGaming market.
- Spain: Obtained a general license for further games from Spain’s Directorate General for the Regulation of Gambling (DGOJ), clearing the path for its casino portfolio in the Iberian country.
Soft2Bet also signed two large-scale turnkey deals in Mexico and Nigeria, as well as its first MEGA deal with a top European operator, and this action has enhanced its overall market presence.
Strong Financial Growth and Market Performance
As presented in the 2024 report, Soft2Bet had a great financial performance. After significant expansion into regulated markets and continued enhancement of its B2B solutions, EBITDA doubled and was the major talking point of the year.
With critical licenses in areas such as Ontario, Mexico, Sweden, Greece and Romania, Soft2Bet has strengthening its competitive advantage in the iGaming ecosystem. With its continued dedication to innovation and compliance with regulatory requirements, its standing as a trusted turnkey provider has only been reinforced.
Development of innovative products based on MEGA Platform
Soft2Bet’s strategy revolves around innovation. In 2024, the company beta-tested and then spun off its motivational engineering gaming application (MEGA) to further develop it as an independent product. With this AI-driven platform, operators can submit gamification mechanics and powerful retention strategies into their current ecosystems. MEGA has resulted in impressive performance gains, including:
- 65% Net Gaming Revenue (NGR) Growth: A sign of increased player engagement.
- 45% YoY ARPU (Average Revenue Per User) Growth: signifying better monetization per player.
- 50% More Money Deposited: A testament to the horizontal consumer diversification and spread of consumer confidence.
These results not only demonstrate Soft2Bet’s great financial success, but they also serve to highlight the company’s innovative application of technology to deliver enhanced user experiences in the iGaming industry.
Social Impact and Industry Recognition
In 2024, Soft2Bet received significant demand recognition in the industry due to its innovative capabilities and high-quality service. Key accolades include:
Awards & Nominations: +322% Award Nominations: 38, +233% Won: 10 industry awards ( Just the TV programs we represented) They were largely for its innovations in products.
Flexibility with SBC Awards 2024 – At the high-profile SBC Awards 2024 held in Lisbon, Soft2Bet was honored to receive multiple accolades, further establishing its market leadership across iGaming.
Soft2Bet not only achieved great things on the market front, but also played an active role in corporate social responsibility initiatives. The company bagged nine significant social initiatives in 2024: breast cancer awareness, clean village-clean cities, and village development, to name a few.
In 2022, Soft2Bet donated €1.016 million to seven NGOs and aided approximately 34 other organizations, which showcases its profound dedication to social responsibility.
Major Investments and Sector Contributions
In June 2024, Soft2Bet introduced Soft2Bet Invest — an iGaming Innovation Fund worth €50 million to continue driving innovation in the iGaming and casual gaming space. This research and investment initiative focuses on disruptive technologies, such as casual gaming, artificial intelligence (AI), traffic differentiation, behavioral-UX analytics, and high-margin gaming software solutions that are scaleable and have high gross margins.
Soft2Bet Invest was also awarded the “Outstanding Contribution to the Gaming Industry 2024” at SiGMA East Europe, in recognition of companies who contribute to the progress of the industry through innovation, mentorship and strategic investment.
About Soft2Bet
Soft2Bet an just signed a new agreement with Evoplay, becoming a leading force in the European iGaming sector, thanks to its proprietary, innovative and highly-customisable casino and sportsbook offerings. Over 13 global licenses, making the company one of the industry’s leaders in gamification, player engagement, and complete B2C services.
Note: Read the full Soft2Bet Investigation Report for in-depth analysis.
