It’s another busy year for PokerStars with several new partnerships announced in 2024. One of these sees their videogame Vegas Infinite being available to play on PlayStation 5 (PS5).
2024 is also seeing their parent company continuing to have success in the USA, particularly in New Jersey. That’s thanks to the success of FanDuel who continue to achieve huge revenue figures in the state.
For companies in any industry to be successful, forming partnerships with others can be very beneficial. Such deals can ensure that more people see your product and that can lead to even more profits being made.
That’s the aim that PokerStars has with Vegas Infinite now being available for console players and welcoming them into the PokerStars community. The console players will now be able to participate in slot tournaments as well as table games.
In addition to that, players will be able to issue challenges to others on the global PlayStation network.
Don’t worry if you haven’t got a Virtual Reality headset. You will be able to enjoy Vegas Infinite without requiring one. There will be some immersive environments and private suites including Macau 2050, Showdown Saloon and Galactic Space Station.
James O’Reilly is the Director of Disruptive Innovation at PokerStars. He’s delighted that this deal will bring “a brand-new audience of console players to Vegas Infinite.” O’Reilly added that Vegas Infinite has “intuitive controls” and its “multiplier gameplay” is both “lively and compelling.”
It’s the latest partnership announced by PokerStars. This year began with a deal confirmed with Gaming Corps. It allows PokerStars casino players in Malta, Sweden and Spain to enjoy the content that Gaming Corps has. As well as slots and table games, plinko can also be enjoyed. Games now available to play include ‘Piggy Smash’ and ‘Wild Woof’ with more on the way.
The parent company of PokerStars is Flutter Entertainment. Recent years have seen huge growth in the US gaming market. This has been the case since a 2018 US Supreme Court Judge ruling. That changed the situation regarding who has the final say on whether or not to make betting legal.
It had been the Federal Government but they weren’t too keen on legalization. As a result of this court ruling, it was now the individual US state that can make the final decision.
Over 30 US states have now made online sports betting legal. The state of New Jersey has been one of the main campaigners and is strongly associated with the gambling industry. Not just because of their land-based casinos in Atlantic City. They had already made online casinos legal and business for them continues to boom, according to NJ.bet, online casino comparison site for residents in New Jersey.
The success of the US gambling industry has not gone unnoticed by overseas companies. Flutter Entertainment is among those who have expanded their business across the pond. It’s been a successful attempt to break into the US market, especially with FanDuel in New Jersey.
Their revenue figure for June was $29.1 million and that was higher than any other of the online operators in the state. The next highest was DraftKings with a total just under half of that achieved by their rivals.
Peter Jackson is the CEO of Flutter Entertainment. In their latest financial report, he said that the company “have had an excellent start to the year.” Looking at their results in America, he stated that: “ FanDuel’s top line momentum is translating into strong growth in US Adjusted EBITDA and market share gains.”
The coming months will see them focus on more expansion of their market share and player base in the States. Mr Jackson commented that Flutter Entertainment is “a strong advocate for building a sustainable sector in the US.”
There are some concerns in New Jersey about the dangers of gambling harm. This could lead to stricter regulation of the gambling industry. Flutter Entertainment appreciates that the gambling industry needs to take action in this area. They were one of the founding members of the US Responsible Online Gaming Association. That has the goal of developing responsible gaming practices.
This year has seen Flutter Entertainment commence trading on the New York Stock Exchange. Their ticker symbol is ‘FLUT,’ and the company is looking forward to more success in the States. They see America as their “optimal location” and one that will produce “long-term strategic and capital market benefits” being unlocked.
Two months ago their shareholders voted in favor of moving their primary listing to the US. Flutter Entertainment believes that this is the “natural home” for the Group. They fully expect that “a greater proportion” of their future profits will come from the US. Their operational HQ is now in New York and Mr Jackson says this reflects “the importance of the US sports betting and iGaming market to our business.”
