The North American esports organization OpTic Gaming has announced a partnership with the Serie A football club “Juventus.” According to the announcement, both organizations will aim to “bridge the gap between traditional sports and esports” through a series of collaborations and activations. You can bet on the upcoming Juventus or Optic Gaming matches if you Melbet apk download. This bookmaker also has many other sporting events on which you can bet.
Esports And Football Teams Team Up To Promote Each Other: We’ll See A Lot Of Crossover-Content
Activations will include social media content, limited edition collaborative merchandise, as well as video content featuring competitors and influential figures from both Juventus and OpTic Gaming throughout the year. It was also noted that both organizations will launch unique activations on-site to support each other in their competitions.
In the first half of April, former Call of Duty players Seth “Scump” Abner and Anthony “Methodz” Zinni, OpTic talent Davis “Hitch” Edwards, and OpTic CEO Hector “H3CZ” Rodriguez will travel to Turin, Italy, to visit Juventus’ Allianz Stadium. They will tour Juventus’ Creativity Lab and attend a Juventus match.
“As our gaming-supportive generation becomes an increasingly significant part of the population, it only proves that gaming and esports are here to stay,” said Hector “H3CZ” Rodriguez in a comment sent to Esports Insider. “The opportunity to shake hands with such a legendary brand like ‘Juventus’ is something we don’t take for granted, and we hope to attain the same historic legacy they offer to their fans.”
Rodriguez also shared that the conversation began when OpTic attended a Juventus match at the Rose Bowl stadium in Dallas at the end of 2023, which led to the materialization of these ideas.
Such Collaborations Have Already Become Common: There Are Other Examples
In recent years, an increasing number of football clubs have been exploring opportunities within the esports space. Last year, Manchester City announced a partnership with the South Korean esports organization Gen.G and had previously worked with FaZe Clan. Similarly, the French football club Paris Saint-Germain is the title sponsor of Dota 2, League of Legends, and Rainbow Six teams.
Mike Armstrong, the director of marketing and public relations for Juventus Football Club, commented: “We see football and gaming continuing to remain a natural intersection of cultures.
“OpTic is a pioneer in their industry, embodying a winning spirit and boasting globally renowned players and influential figures associated with some of the most popular games on the planet. For us, this is a unique opportunity to collectively innovate and bring something greater to both groups of fans.”
Armstrong’s name may already be familiar to those working in the esports sphere. Before joining the club in 2021 as the marketing director, he previously served as the head of global marketing at the Canadian esports company OverActive Media Group.
In esports, Juventus currently participates in eSerieA and has a joint roster with the Italian organization DSYRE for EA FC and Rocket League. With another significant partnership under its belt, Juventus seems poised to further establish itself in the esports arena.
A Month Ago, Optic Gaming Acquired Another Major Partner: The American Company Smoothie King
The North American esports organization OpTic Gaming has teamed up with Smoothie King to host a series of sponsored parties during the Call of Duty League.
The viewing parties began on February 23 and are being held on the YouTube channel of Seth “Scump” Abner, a former Call of Duty player and current streamer for the organization. As part of the deal, Smoothie King has become the presenting sponsor and food sponsor of three Scump Watch Party events. The broadcasts followed the qualifying matches of COD League Major 2 and featured guests such as Hector “Hecz” Rodriguez, OpTic’s CEO, Anthony “Methodz” Zinni, who is currently a streamer for OpTic Gaming, and Marcus “MBoZe” Blanks Jr., owner of the clothing brand Rich and Lonely.
The partnership also includes individual video content and social media posts, with Smoothie King also being named the official sponsor of OpTic Gaming’s podcast “Around the Bar.”
Smoothie King is an American company founded in 1973, managing a network of retail stores specializing in smoothie sales, since the late 2010s, it has focused on using unmodified ingredients. This deal marks Smoothie King’s first venture into gaming, as OpTic Gaming joins a list of well-known partners such as the Dallas Cowboys and the New Orleans Pelicans Arena.
