Marketing is the major force of success. While it has always been a powerful tool for creating a loyal clientele, it is in our time that it has reached the culmination of its development. Internet space, social media networks, messengers – the target audience is right at the fingertips; it just takes the right strategy to reach and engage them.
Social media is an integral part of our lives, like a parallel reality, where people watch news, exchange information, and share their lives. On average, people spend from 2 to 5 hours on social media, depending on the age group, which creates limitless opportunities for marketing and ads.
The popularity of social media is rather unstable, being often regulated by its policies and algorithms, yet Twitter keeps its popularity at a relatively stable level.
Considering a high level of trust in Twitter among tax-payers, it also is a prolific ground for promoting your brand and business. Let’s explore the tools it offers to help you reach and engage the target customers.
Key Twitter Tools for Marketing
Marketing is always about a strategy and a certain style of behavior in the media. Everything should align with the company’s brand and tone of voice to create a cohesive digital presence.
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Twitter Trends
Twitter is an active platform, frequently juggling the trending topics and trends. Current trends help to see the audience engagement and create relevant conversations. It is always important to keep up with the changes in tastes and interests, as the audience quickly loses engagement when the posts are ill-timed.
A triggering tweet is a combination of current trends and business style, which makes it timely and specific for every business. If there are tweets that simply didn’t work as expected, use mass tweet delete to maintain the right vision of your profile and to delete tweets in bulk.
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Twitter Circle
Twitter Circle is like a circle of trust; it is a possibility to create subgroups of followers who will keep receiving certain tweets. The Circle gives a chance to create a small audience, who will have an exclusive chance to interact with your tweets.
In terms of marketing, the Circle allows businesses to select the key influencers (relevant to the industry) and become thought leaders, spreading the word about the brand.
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Twitter Communities
People are social creatures and crave to be a part of a community, which makes Twitter Communities a useful tool for marketing.
Twitter communities allow businesses to create a ‘society’ of like-minded people who share an interest in the same topics and look for relevant content. If you are a manufacturer of bikes, you can create a relevant community with dedicated posts, which will strengthen your position as a specialist and increase the brand’s visibility.
Twitter communities aren’t about direct marketing but about communication and engagement; marketing is rather collateral in this case. If you establish a binding relationship with your customers, it will work best to keep them involved with your services and goods. Isn’t it the major goal of marketing?
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Twitter Spaces
Twitter spaces allow users to have live audio conversations. The feature is accessible to users who have more than 600 followers and is currently available for iOS and Android.
The Spaces work perfectly for Q&A sessions, or simply informative meetings, with industry-specific conversations.
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Twitter Lists
A Twitter list is a selection of accounts which only displays the tweets from chosen users. It is a time-saving tool, as instead of scrolling through a long list of main feeds, you can only concentrate on the most important ones appearing in chronological order.
The lists can help you follow the competitors and influencers, and thus keep up with trends and adjust your strategy relevantly. There is no limit to lists, you can arrange them topic-wise; yet, it takes time to create the selection.
Marketing is the foundation of business growth and development. The importance of social media, Twitter in particular, makes it one of the most powerful tools for reaching potential clients and creating a base of loyal clientele. Elaborate on the strategy, be willing to share industry-specific knowledge, interact with your customers, and make them feel appreciated – the results will exceed your expectations both brand and profit-wise.
